4 Pros of Having a 1-Page Website
I will always preach that no matter what, a website can and should be the #1 marketing tool that you use for your business. It’s like a machine that you give power to to run. Anything that you put online (social posts, your offers, etc.) should ultimately drive traffic back to your website.
I always use the example “don’t build a house on rented land.” Remember that literally at any time, any social platform could disappear and then your followers and content go with it. Don’t put all of your eggs in one basket! Your website is YOURS. You own it (like an email subscription list, too.)
Your website is the online/digital home of your brand. Facebook, LinkedIn, Pinterest and more are wonderful marketing tools, too, but they should really be utilized as sources that drive everyone and everything to your website.
Once a visitor lands on your site, they should be able to quickly and easily navigate what they want to find, learn about you, what you offer and what you can do for them. The site should leave an emotional impression, giving someone a chance to follow-up with and contact you. A website, just like a logo or other aspects of your branding, should be attractive and memorable. And most importantly, functional.
With all of that said, as much as I love a really robust site with some sophistication, entrepreneurs know that you don’t always have to have the extra “fluff.” Keeping things clean and simple is always, always the way to go.
While most websites might have anywhere from 5-6 pages in place, did you know that you can still get by with just a scrolling landing page or single-page site? A 1-page site can really pack a punch.
Here are (4) reasons why:
A visitor has less to scroll through — and can find what they need much easier.
You can include the important visuals: brand photos, good design, balance, hierarchy, organization, a consistent color palette and fonts — and more.
You can tell a story — explain who you are, what you offer, how you can help. Describe your mission + values. Answer the question, why should someone hire or buy from you?
You can provide a CTA — a “call to action” is a must for any piece of design. Good design communicates a message clearly and gives someone a chance to learn more about it or make contact with it later. Give people a chance to setup a call or email you — or provide an opt-in so that they can download something for free and remember you!
